BETTER THAT I...
WEB | SOCIAL CAMPAIGN
Better That I… is a website that presents sustainable approaches and practices towards our food shopping experience. Tackling issues such as food miles, sustainability, waste and exploited resources, Better That I… provides methods to combat these problems and better inform our shopping choices.
With punchy language, a playful illustration style and game-like interactivity; this site functions as a campaign to help Sydney shoppers make informed and easy to implement decisions when purchasing their groceries.