I Blame Society
A suite of merch for the Australian and New Zealand release of the film, I Blame Society.
The project involved taking a list of quotes from the films main protagonist and playing with typographic lockups that fell somewhere between a "live, laugh, love" aesthetic.. and murder.
The rollout included shirt design, mug, and posters, all packaged up in a box. This was supported by a social media campaign of some of the lockups.